First Proton makeover delivered

Subang Jaya, 13 September 2011 – Proton Holdings Berhad today handed over the first of made-over car under its Very Important Proton (VIP) initiative, “My Proton Makeover” Program.  Fadly Hisham Roplay, the proud owner of a 1992 Proton Saga was given back the keys to his car by Director of Group Marketing & Branding, John Chacko, and Head of Engineering of the R3 unit of Proton Motorsports Division, Tengku Djan Ley bin Tengku Mahaleel.
 
Fadly, 33, who works as a technician with an international electronics manufacturer, was chosen for the makeover due to his lighthearted and entertaining story of him and his Proton Saga.  More importantly, the car was selected as it was really heart-warming to hear why and how much he loves his car and the memories that his family and him share with it. 
 
“All I can say is a very big ‘Thank You’ to Proton for selecting my car for the makeover,” a visibly happy and excited Fadly said.  “This car means so much to me, carrying so many memories.   With this makeover, it has been given a new lease of life and now, we will have even more memories together!”
 
“’My Proton Makeover’” contest is part of Proton’s Very Important Proton (VIP) programme to acknowledge and reward faithful customers of Proton who have fervently supported the national car maker over the last 26 years.” said Chacko, who further explained that the “Very Important Proton” Program (VIP Program) was part of Proton’s “Committed to be Better” initiative.
 
Fadly’s 19 year-old Proton Saga was handed to the R3 workshop four weeks ago, where it experienced a full makeover, being stripped apart, reworked and then reassembled.
 
“It was indeed a fun few weeks for our R3 engineers.  The car was very worn out when we received it, not surprising considering that it is a 19 year old car!  But nonetheless, well done to the boys who put in the hours to make sure the car is up to R3 standards,” said  Tengku Djan Ley of R3. 
 
When asked about the concept behind the reworking of the car, Tengku Djan Ley explained that it was a mixture of old and new design ideas, both externally and internally.  “At R3, we believe simplicity is best, so the changes made have been subtle.  The car’s classic looks have been maintained, but definitely looks more modern and stylish,” he said, highlighting that R3 wanted something fresh, considering that the Proton Saga has been around since 1985.
 
 “An unexpected challenge was the sourcing of components to meet our R3 requirements, as interest in modifying the original Proton Saga has reduced significantly in the aftermarket industry over the years. However, we are happy with the end result, with our R3 signature 16 inch wheel in matt titanium finish giving it a boost in looks!  I am sure this brand new machine will keep Fadly going for a good few years to come.” Tengku Djan said. 
 
“We are very happy that we have been able to interact and engage, not just with Fadly, but with various Proton consumers through this programme.” added Chacko. 
 
“Not only have we heard the various stories about how Proton has contributed to the lives of our many users, we have been able to assist them through our interaction with them via the feedback that we have obtained.” he said.
 
“My Proton Makeover” still has five more cars to makeover, and Proton is currently looking for owners – regardless of their Proton model – to share their story involving them and their Proton car.  It could be their first ever car since college, inherited from their parents, or maybe a second hand or third hand purchase; how their journey through life with the car has been and how the car has played a role, or has a particular impact with their life. 
 
Proton will then identify the best stories – or most heart-warming or heart-wrenching, and depending on its details, will reward the chosen five winners with a complete makeover of their Proton car.  Interested parties can log in and register at www.protonVIP.com or visit the nearest Proton Sales and Service centre. Entries close on 28 December 2011.

Mercedes-Benz’s ‘Stories That Drive You, Drive Us’ contest

Kuala Lumpur, 19 August 2011 – A noble cause becomes a reality, a family passion kindled in a young heart and a daughter voices admiration for her father’s road to success – these were the top three photo stories that captured the judges’ hearts in a recent contest organised by Mercedes-Benz Malaysia in conjunction with its 125! Years of Innovation celebrations.

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Insight waiting period trimmed

Petaling Jaya, 11 August 2011 – Honda Malaysia Sdn Bhd (“Honda Malaysia” or the “Company) expects the sales of Insight to regain momentum after the earthquake and Tsunami in Japan that caused shortage of supply and delay in delivery. The Production in Japan has recovered since June and the waiting period for Insight has been shortened to less than a month. Previously, the waiting period for Insight was two to three months long. All authorised Honda dealers have resumed taking order for Insight since June 1 after a brief suspension from April till May.

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New Skoda Superb and Octavia RS

Petaling Jaya, 11 August 2011 – With delight and great honor, AutoPraha Sdn Bhd is proud to carry a long tradition of European excellence to Malaysia with the launch of the new multi-award winning, class leading Škoda Superb and Škoda Octavia RS.

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New Chevrolet Captiva

Kuala Lumpur, 23 August 2011 – Naza Quest Sdn Bhd today introduced the new Chevrolet Captiva and it is expected to raise the bar for SUVs in its class.

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Proton appoints new CMO

Shah Alam, 4 August 2011 – Proton Holdings Berhad today announced the appointment of John Doody Chacko as the new Director of Group Marketing & Branding (Group Chief Marketing Officer). Chacko, who brings in over 25 years of global marketing experience, will spearhead the Group’s Branding, Marketing and Motorsports to re-stage the Proton brand locally and internationally.

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Perodua climbs back

Rawang, 3 August 2011 – Perodua has improved its vehicle sales in July with some 16,500 units sold or an estimated 32% market share. This is attributed to higher new Myvi sales and faster than expected recovery of its production which was hit by the shortage of parts from Japan. Perodua is also expected to continue with this momentum in August and the months ahead.

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Refreshed Isuzu D-Max

Kuala Lumpur, 27 July 2011 – Pick-up truck enthusiasts who have come to enjoy the Isuzu D-Max’s great driveability, impressive ruggedness and amazing fuel efficiency can now revel in its dynamic new looks and features with the introduction of the new 2011 model.

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Saga now with CVT

Subang Jaya, 26 July 2011 – Proton Holdings Berhad launched the new Proton Saga FLX 1.3L today; a new model enhancement to its Proton Saga model, which provides consumers with greater savings on fuel consumption and smoother drive with the use of Continuously Variable Transmission (CVT) technology.
 
The Proton Saga is the best selling model in Malaysia from January to June 2011, contributing towards making Proton the overall market leader in Malaysia in the first half of 2011. Since its introduction, the new generation Proton Saga has been well received by the public, winning Frost & Sullivan’s Best Model of the Year 2009, Best Passenger Car of the Year 2010 and recently, Best People’s Car Award – the main award at the Asian Auto – Auto Industry Awards 2011. The car boasts an outstanding sales record, with over 250,000 units registered and over 300,000 units booked since its launch in January 2008 until June 2011.
 
Now, with the new Saga FLX 1.3L, the best selling model got even better. Following Proton’s earlier announcement in June declaring the successful development and integration of the CVT technology with its CamPro engine, the automatic variant of the new Saga FLX 1.3L utilizes the CVT, as opposed to the conventional Automatic Transmission (AT) gear.
 
“The new Proton Saga FLX is the product of continued commitment towards providing better performing cars to our consumers. This is yet another milestone in our quest to continuously improve our range of products to cater to the needs of today’s market,” said Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir, Group Managing Director of Proton Holdings Berhad.
 
“Because of the lighter built of the engine, along with the ‘stepless’ gear transition that the CVT provides, the Saga FLX delivers a fuel consumption drop of four percent in an urban driving environment, with consumption dropping up to 10 percent when driven on highways,” said Dato’ Sri Haji Syed Zainal. He added that this transmission change improves the drivability and responsiveness of the car without compromising its power.
 
“The utilisation of CVT technology has a far reaching impact to the consumer. Other than the fuel saving, the smoothness and reliability that CVT provides allows the engine to run at an optimum level, thus resulting in less engine fatigue and improving its long term durability.”
 
The Proton Saga FLX 1.3L Executive variant comes with a list of added features, notably driver and passenger air-bags along with Anti-lock Braking System (ABS) and Electronic Brake-force Distribution (EBD).
 
“It is Proton’s intention to provide not only an affordable car to consumers, but also one that possess the technological advancements and safety features that our customers will appreciate,” Dato’ Sri Haji Syed Zainal expressed. “We are committed to providing our consumers with better driving satisfaction and safety confidence.”
 
The Proton Saga FLX is available in a new colour – Elegant Brown, in addition to the existing options of Tranquility Black, Genetic Silver, Solid White and Blue Rock. It is priced between RM 38,598 and RM 44,998 and is now available for bookings and can be viewed at all Proton showrooms nationwide.

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