New 1.6-litre Saga

Subang Jaya, 25 May 2011 – National car manufacturer Proton today introduced a new variant of the Saga FL, empowering its best-selling model with an even bigger heart in the form of a 1.6-litre engine.
 
At RM46,549 – only RM3,700 above the selling price of the current 1.3 Saga FL Executive – the all-new variant is powered by the 1600cc Campro IAFM engine, and is available only with automatic transmission and in solid white colour. Bookings commence immediately, and the new variant can be viewed at all Proton showrooms nationwide.
 
Distinguishing the 1.6-litre variant are new alloy wheels and decorative body stickers, while its interior features such as air ventilation outlets, centre panel, door inner handle and steering ring, exhibit an elegant dark chrome finishing. Other features that come standard with the car are dual front airbags with seatbelt pre-tensioner, audio control switches built into the steering wheel, an audio system with USB port and side mirrors with built-in LED indicator lights.
 
“The 1600cc Saga should provide car buyers, especially those from the younger generation of purchasers and car owners with an even more attractive, affordable, cost-effective and powerful alternative,” said Proton Holdings Berhad Group Managing Director Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir.
 
Since its introduction in January 2008, the Saga has quickly evolved into becoming one of top selling models in Malaysia, winning multiple awards and being named by Frost & Sullivan as the Best Model of the Year in 2009 and Best Passenger Car of the Year in 2010. Up until April 2011, 237,829 units of the Saga are already on the road with Proton receiving more than 285,499 bookings to date.
 
With the introduction of the Saga FL (face lifted variant) in December 2010, sales of the Saga had risen to an average of 6,700 units per month. Proton expects sales of the new 1.6-litre variant to average 300 units per month, which would contribute towards the projected sale of 83,000 units of the Saga during its 2011/2012 financial year. The company also hopes to sell a total of 173,000 units of Proton cars during its current financial year, which accounts for being 7% higher than the 162,012 vehicles sold during the last financial year. This would move Proton’s domestic market share up to 28%.
 
Meanwhile, Proton also simultaneously introduced a new signature solid white colour for the Persona. The 1600cc solid white Persona is available in both automatic and manual and is priced at RM59,049 for the High Line (automatic), RM55,549 for the Medium Line (automatic), and RM52,549 for the Medium Line (manual).
 
Winner of the recent Frost & Sullivan award for Best Value for Money Car of Year 2011, the Persona averages the sale of 4,000 units per month with a total of 156,487 vehicles already on the road and more than 173,011 bookings to date. It is also one of the top selling cars in the domestic market.
 
“Competitiveness greatly depends on the flexibility of doing business, and in adapting quickly to take advantage of arising opportunities. The continual introduction of different variants complements the roll-out of new models and is in line with providing customers a greater variety of Proton cars to choose from,” said Dato’ Sri Haji Syed Zainal Abidin.
 
 

New Peugeot RCZ

Kuala Lumpur, 19 May 2011 – Nasim Sdn Bhd, the official distributor for the Peugeot brand in Malaysia, today launched the much awaited and award winning Peugeot RCZ.

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Mercedes SLK 200K for lucky Naza World customer

Petaling Jaya, 12 May 2011 – Naza Group of Companies, Director of Corporate Affairs, Zakaria Ismail today drew the name of one lucky Naza World customer who will be soon driving home a Mercedes SLK 200K.

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New Honda warehouse

Shah Alam, 10 May 2011 – Honda Malaysia today held an official groundbreaking ceremony at the construction site of the new Honda warehouse. The new warehouse located at Industrial Bukit Jelutong, Shah Alam, will enable Honda to serve Malaysian customers more efficiently. Honda Malaysia has invested more than RM50 million on the new warehouse, which is expected to be operational by 2nd quarter of 2012.

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Naza, GE MoU

Kuala Lumpur, 6 May 2011 – GE and Naza today signed a MoU to explore common initiatives of strategic interest between the two companies. The areas of potential collaboration are electric vehicle (EV) sector, the implementation of sustainable property development and healthcare services.  GE ASEAN was represented by CEO, Stuart Dean and Naza by Zakaria Ismail, Group Corporate Affairs Director.

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New premium Jazz

Petaling Jaya, 27 April 2011 – Honda Malaysia Sdn. Bhd. announced today that the newly improved version of the unconventional Jazz, which pioneered the trend of 5-door hatchback compact cars around the world, is now available in Malaysia. The new Jazz gets jazzed up with enhanced and sportier styling, boosted safety and improved utility features, and a brand new vibrant colour – all adding to its convention defying ‘character’ and premium image.

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New S60

Kuala Lumpur, 6 April 2011 – Malaysians are in for the ride of their lives once they get behind the wheel of the all-new, all-gorgeous and all-powerful S60.

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The all new BMW X3

Kuala Lumpur, 14th March 2011 – BMW Group Malaysia today launched the all new BMW X3 Sports Activity Vehicle (SAV), the eagerly anticipated four-wheel drive offering which complements the dynamic lifestyles of discerning BMW owners perfectly.

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Exclusive Proton R3 Satria Neo 

Subang Jaya, 7 March 2011 – Engineered for more spirited and dynamic driving enjoyment, Proton today introduced an exclusive hot hatch, the Proton R3 Satria Neo.
 
Built by Proton’s Motorsports Division under the Race, Rally, Research (R3) brand name, the car is distinctively recognizable by its striking Fire Red exterior with a black painted roof.
 
Running the tried and tested 1600cc CAMPRO CPS engine, R3 engineers have upgraded its performance with the addition of Stage 2 performance upgrades inviting car enthusiasts to experience a greater dose of excitement. This increases power from the standard 125 bhp and 150 Nm of torque to 145 bhp at 7000 rpm and 168 Nm of torque at 5000 rpm coupled to a close ratio 5-speed manual transmission.
 
“Motorsports is one of several key strategies being pursued to enhance the Proton brand. It is a platform that allows us to not only promote the brand and increase awareness in new and potential markets, both domestically and abroad, but it is an equally rewarding proving ground,” said Proton Holdings Berhad Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir.
 
“The R3 Satria Neo is an extension of our involvement and experience in motor racing, and it caters to a demanding segment of customers and enthusiasts who desire vehicles that are purpose-built for performance as much as it is practical for everyday usage.”
 
The R3 Satria Neo’s promise of an exhilarating drive is further conveyed by its all-round CPS bodykit; an R3 designed rear roof spoiler; a front lip for improved down force; titanium coloured side strips; and a more muscular stance the result of a 10 mm drop in ride height. R3 engineers also made significant enhancements to ride and handling, with the use of specially-designed R3 performance springs for reduced body roll; recalibrated alignment, toe and camber settings for more grip and steering precision; and R3 edition 16” inch gunmetal lightweight alloys wrapped in softer compound Bridgestone Potenza RE001R 205/45 series profile tyres for better traction.
 
Inside, the R3 Satria Neo features a sporty, yet classy and alluring matte red and black two-tone interior. R3 limited edition front bucket seats wrapped in nappa leather with ‘Trivel’ finish, carbon effect PVC and red stitching replaces the standard seats. Its fiery personality is also accentuated by the use of matte red dashboard trims, gear console and handbrake handle; two-tone door trims; R3 floor carpets, an engine start button; aluminium foot pedals and gear knob.

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Limited edition R3 Satria Neo

Subang Jaya, 8 February 2011 – Built by enthusiasts for enthusiasts, and injected a bigger dose of high performance into its products, national car manufacturer Proton Holdings Berhad today unveiled for sale a limited number of Proton R3 Satria Neo hot hatches.
 
Engineered for a more spirited drive by engineers from Proton’s Motorsports Division, the R3 Satria Neo features Stage 2 upgrades to the standard 1.6-litre Campro S4PH engine and is rated at 145 brake horse power at 7000 rpm and 168 Nm of torque at 5000 rpm.
 
Available only with a close ratio 5-speed manual transmission, the R3 Satria Neo sports re-profiled camshafts that increases valve lift and overlap; a performance calibrated on board computer with revised fuel maps for spirited drives; a carbon fibre air intake system; a higher flow 4-2-1 performance exhaust system; and adjustable aluminium camshaft pulley.
 
Weighing in at 1,200kg, ride and handling has also been enhanced further to cope with the R3 Satria Neo’s personality. R3 performance springs drops the car 10mm lower to reduce body roll, and recalibrated alignment, toe and camber settings increases grip and steering precision. Complementing the overall handling and dynamic package, the R3 Satria Neo is fitted with R3 edition 16” inch gunmetal lightweight alloys wrapped in Bridgestone Potenza RE001R 205/45 series profile tyres that have a softer compound. The R3 Satria Neo is also factory fitted with high performance brake pads capable of withstanding high-temperatures of up to 500 degree Celsius for increased fade resistance often associated with constant heavy braking.
 
“The R3 Satria Neo is an extension of Proton’s involvement and experience in motorsports which will see a new generation of selected showroom models being injected with greater dynamic elements and excitement, mainly in catering to a niche segment of customers and enthusiasts who desire vehicles that are purpose-built for performance,” said Proton Holdings Berhad Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir
 
Offered only in exclusive Fire Red with a black painted roof, the R3 Satria Neo sports a very distinctive exterior styling which sets it apart from its predecessors. The all-round CPS bodykit is complemented by a redesigned R3 designed rear roof spoiler; a front lip which improves down force on the front axle and reduces undercarriage turbulence; prominent fender arches; and titanium coloured side strips or mouldings.
 
The fiery theme extends to create a sporty, classy and alluring matte red and black two-tone interior. The R3 Satria Neo also comes fitted with R3 limited edition front bucket seats wrapped in nappa leather with micro fiber finish, carbon effect PVC and detailed in red stitching; matte red dashboard trims, gear console and handbrake handle; two-tone door trims; and R3 floor carpets. An engine start button, aluminium foot pedals and gear knob accentuates the R3 Satria Neo’s performance-driven attitude. All cars also come with solar and security protection. The car is also fitted with a 2-DIN audio head unit with 3D GPS navigation. Safety features include dual front airbags, and anti-lock braking system (ABS) with Electronic Brake Distribution (EBD).
 
The R3 Satria Neo is priced at RM79,797 (MT Metallic) and is available for immediate booking at all PROTON Edar showrooms in Peninsular Malaysia. Booking fee is RM2,000 and lucky early birds will be invited to the launch event and  get photographed with our very own star drivers, Tengku Djan Ley and Faidzil Alang, both of whom are attached to the Motorsports Division of Proton.

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