MBSB registers strong performance
Kuala Lumpur, 9 November 2013 – In its first year of operations, Mercedes-Benz Services Malaysia (MBSM) has achieved a financing contract volume of more than Euro 50 million [MYR 210 m]. In total, the Malaysian subsidiary of Daimler Financial Services has acquired about 1,000 private and business customers. “We have gained considerable momentum over the course of 2013 and we intend to keep picking up the pace in 2014,” said Hilke Janssen, Managing Director of MBSM.
“We have introduced ‘Agility’, a financing product that is new to the Malaysian market,” added Janssen.
The product is unique in that Mercedes-Benz guarantees the future value of the vehicle, and thus offers customers risk-free financing. Moreover, it offers the customer lower instalments and flexibility once the contract expires, and this is also a novelty. The customer can choose to return the vehicle, pay off or refinance the residual value amount and keep the vehicle, or trade it in for a new car with a new Agility contract which is the option customers prefer worldwide. “This is an innovation that will change the financing experience,” added Janssen.
To maintain close contact with its customers, Mercedes-Benz Services Malaysia has relied on digital sales channels from the very beginning. For instance, with the myMBFS app, which is available for both iOS and Android devices, customers are kept abreast of special promotions and can calculate monthly financing rates. Moreover, the app provides an easy way to contact customer services and simplifies the search for authorized dealerships. Since its launch, more than 3,000 users are keeping themselves updated via the app.
The company, which is headquartered in Kuala Lumpur, currently has 53 employees. “We are confident that we will be creating more new jobs in the years to come,” said Janssen.
Over the next few months, the company’s main areas of focus will include expanding dealership financing activities and the vehicle fleet business for commercial customers. In the area of commercial vehicle financing, the company also aims to achieve greater market penetration.