3rd generation Lexus IS
Damansara, 26 June 2013 – Lexus Malaysia strengthened its position as the purveyor of fine automobiles in the country with the launch of the all-new, highly acclaimed Lexus IS in the presence of Tan Sri Asmat Kamaludin, Chairman of UMW Toyota Motor, Datuk Takashi Hibi, Deputy Chairman, UMW Toyota Motor, Datuk Syed Hisham Syed Wazir, President and Group CEO of UMW Holdings and Paul Carroll, Vice President, Lexus Asia Pacific Division, Toyota Motor Asia Pacific.
At a preview event held for members of the media, Datuk Ismet Suki, President of UMW Toyota Motor said, “While the out-going IS was acclaimed being a true expression of a sporting design character in its class, the new IS takes it a step further by focusing on a pleasurable driving experience. Every aspect of the new IS has been engineered with a renewed focus on the sporting performance, agile handling, accurate response to driver input and highly communicative feedback.”
Needless to say, Lexus has delivered its brand promise of excellence with the new Lexus IS. Incorporating no less than 12 new features and technical innovations, the new IS also showcases an all-new interior that combines refinement, comfort and quality expected. The new IS is certainly a good-looking car inside and out, the bold new design and muscular appearance is moulded from the L-finesse design philosophy, which also inspires every new Lexus model today.
The new IS features the sophisticated Lexus trademark spindle grille frontal design, awarding the compact sedan a combination of aggressive elegance, a more powerful road presence and a stronger brand identity. The exclusive appearance of the body is the result of powerful character lines which clearly define the body from the cabin, emphasizing the wide flare of the wheel arches and increase the visibility of the tyres.
Speaking about the new Lexus IS, Datuk Ismet Suki said, “I am proud to say that the new IS is not only a car that looks good with class-leading design, comfort and luxury, but it is also a car that is able to provide the driver an enjoyable driving experience with great handling, a high level of safety and great fuel economy.”
Under its hood, the rear wheel drive Lexus IS 250 is powered by a smooth 2.5 liter V6 providing 205hp@6,400rpm and 252Nm of torque @ 4,800rpm. The engine is matched to six-speed Electronically Controlled Transmission (ECT) that features a sequential manual-shifting mode with rev matched downshifts in SPORT mode.
The Lexus IS 300h full hybrid rear-wheel drive system combines a powerful electric motor with a newly developed, 2.5 litre, four-cylinder Atkinson cycle petrol engine featuring a new D-4S fuel injection system, Dual VVT-i and a high-efficiency Exhaust Gas Recirculation (EGR) system. The system targets class-leading CO2 emissions of below 100 g/km, and average fuel consumption of 20.4km/litre.
Lexus Malaysia will offer the new IS in four variants, the IS 250, IS 250 Luxury, IS 300h and the high-performance IS 250 F-SPORT. “Each of these cars will have their own unique appeal, while the hybrid variant will offer a delicate balance of peerless performance and environmental friendliness as well”, added Datuk Ismet Suki.
The Lexus IS is priced from RM 269,900 till RM 333,000 for the IS250 including the F- SPORT, RM 383,000 for the IS 300 hybrid. According to Datuk Ismet Suki, President UMW Toyota Motor “To increase our customer’s affordability and product acceptance, Lexus Malaysia will continue to provide the best in pricing. With an array of technological advancement features and designs, we believe there is a Lexus for every type of customer and it will further strengthen our position in Malaysia”.
Order taking of the new Lexus IS started on the 19th June 2013 and Lexus Malaysia expects to sell more than 60 units of the new Lexus IS by the end of this year.
The launch of the new Lexus IS was brought to an end with an announcement of the opening of three more Lexus centers in Ipoh, Kuching, and Melaka by the fourth quarter of this year. This makes the total to 8 Lexus outlets nationwide which will fulfill the increasing demand and provide even more convenience to Lexus customers and presenting the highly renowned Lexus hospitality.