Fresh Saga FLX SE

Subang Jaya, 30 November 2011 – To provide car owners with greater excitement and driving pleasure, and more performance and fuel economy from an affordable vehicle, national car company Proton Holdings Berhad today unveiled a new Saga variant, the Saga FLX SE.

Powered by a 1.6 litre Campro IAFM engine and available only with CVT automatic transmission, the Saga FLX SE is priced from RM49,449 (Peninsular Malaysia). Car buyers can view the new model at all PROTON showrooms from 1 December 2011.

“The introduction of the Saga FLX SE effectively expands the range of the Saga model by providing customers with a vehicle that has a higher engine capacity while at the same time, reaffirming the Saga as the people’s car given its exceptional affordability and value for money attributes that include better fuel economy, greater performance, and superior ride and handling characteristics,” said Proton Holdings Berhad Group Managing Director Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir.

Dato’ Sri Haji Syed Zainal Abidin added that the Saga FLX SE is also a model that was designed to appeal to the younger generation of car buyers who now have the option of owning an entry-level vehicle which offered not only affordable ownership and upkeep, but exceptional performance – in line with Proton’s brand promise of “Committed to be Better.”

The combination of the 1.6-litre Campro IAFM engine with the CVT automatic transmission delivers better torque, four percent better acceleration, and reduces fuel consumption by an additional four percent compared to the current 1.6-litre Saga.

Priced RM2,900 above the current selling 1.6-litre automatic Saga FL, the Saga FLX SE features eight and three exterior and interior changes. The car is fitted with 15” inch alloy wheels, an all round factory-fitted body kit, fog lamps and smoked finishing rear lights. The cabin is trimmed in leather which comprises the seats, steering wheel, door ornament, parking brake and gearshift lever.

Since the Saga was first launched in January 2008, there are already a total of 274,469 units of Saga on the road. The Saga remains Proton’s best selling model to date and in 2010 rose to being ranked the second top most selling car in Malaysia. The Saga has also won five prestigious awards within three years of its introduction, which includes being named Best Model of the Year in 2009 by Frost & Sullivan, and crowned Best Passenger Car of the Year in 2010, also by Frost & Sullivan. On average, we sell about 6,500 units of the Saga per month.

Dato’ Sri Haji Syed Zainal Abidin expects the new Saga FLX SE to sell in the region of 500 units per month. Proton’s target is to sell some 78,752 units of the Saga in its current 2011/12 financial year.

Available in two colour choices – Solid White and Fire Red – the Saga FLX SE comes with a three-year or 100,000km warranty (whichever comes first). Customers who have ordered a Saga and are still waiting for their car to be delivered can opt to change their booking to the Saga FLX SE at the respective showroom in which the booking was originally made.

The price on-the-road starts from RM49,449.