Activa Hybrid model study
Kuala Lumpur, 26 September 2022 – Perodua is embarking on its first-of-its-kind electric vehicle study as well as a long-term mobility as a service market study involving 300 subscribers of its limited Ativa Hybrid model. The event was attended by the Ministry of International Trade and Industry Secretary General, Dato’ Sri Lokman Hakim Ali, Perodua chairman, Tan Sri Asmat Kamaludin and Daihatsu chairman, Sunao Matsubayashi.
This study is divided into two parts, the first is to understand group driving behaviour of a hybrid vehicle in populated locations of the country, namely in the Klang Valley, Penang and Johor Bahru.
The other purpose of this study is to understand consumer’s acceptance of a 5-year “subscription” service, which Perodua is offering to corporate clients under its “EZ MOBi” arm.
“The Perodua Ativa Hybrid would be the best vehicle for us to gain unique insights on Malaysian behaviour as a controlled group , as this data will be used to anticipate our customers’ needs when using an electric vehicle,” said Dato’ Sri Zainal Abidin Ahmad, president and CEO.
He explained that Perodua does have an existing subscription service managed under its EZ MOBi arm but at the moment the subscription service is only for companies and not individuals. Perodua’s EZ MOBi service was first introduced in January 2021.
The Perodua Ativa Hybrid uses a “series hybrid” system whereby the electric motor sets the vehicles’ wheels in motion while the engine acts as a generator to charge the engine. This model uses a 1.2L engine (WA-VEX) to power the generator.
Based on this technology, the Perodua Ativa Hybrid’s Series System is capable of reaching distances of 31.3 kilometres per litre (based on Malaysian Driving Cycle test)
He said that this pilot programme by Perodua will also allow the compact car company to see the acceptance level of customers on a long-term subscription programme as an alternative to the traditional buying and selling of cars.