Honda Malaysia appoints new CEO

Petaling Jaya, 7 April 2022 – Honda Malaysia Sdn. Bhd. recently announced the appointment of a new managing director and CEO, Hironobu Yoshimura, who succeeded Ms. Madoka Chujo.

“I am excited to take up this new role at Honda Malaysia. This unique and diverse nation is truly an important market in the Asia and Oceania region for us at Honda. My predecessors have built the Honda brand to become the success that it is now in Malaysia; as the forerunner in introducing Honda’s advance technology in the region, launching exciting new models and leading the Non-National Passenger Vehicle segment for many years. Most importantly, Honda Malaysia has persevered through and overcame many challenges over the years. I look forward to leading the Company in a post-pandemic business environment and to contribute positively towards the growth of the company,” said Hironobu Yoshimura.

“I am also pleased to share that based on our internal data; three Honda models have ranked No.1 in their respective segments for Quarter 1 of 2022. The models are City, new City Hatchback and new Civic,” he added.

Hironobu Yoshimura assumed office in Malaysia on 1st April 2022. Mr. Yoshimura comes with an extensive experience at Honda, totalling 34 years and has built his expertise in the areas of Corporate Planning, Business Planning, Marketing and After-Sales Services. Having held key roles in various countries including Japan, Thailand and Pakistan, his latest role before coming to Malaysia was as president and CEO of Honda Atlas Cars (Pakistan) Limited.

Ms. Chujo is headed back to Japan to assume a new role at Honda Motor Co., Ltd. in the Automobile Operations Sales Supervisory Unit, Sales Division.

 

 

 

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