Honda targets 80,000 units sales this year

Kuala Lumpur, 18 February 2022 – Honda Malaysia announced last night its strategic business direction for 2022 during the media appreciation gathering last night and has set a sales target of 80,000 units. The sales target was set based on the Company’s forecast Total Industry Volume (TIV) of 600,000 units. There will also be 2 new model launches.

“We started 2022 on the back of the strong momentum gained from the launch of the new City hatchback in December 2021. This model raised the benchmark in B-hatchback segment, offering advanced technology namely e:HEV, Honda SENSING and Honda CONNECT. This excellent start to the year continued with the launch of the new Civic last month. We set a new benchmark for the C-segment by offering VTEC Turbocharged and Honda SENSING as standard features for all variants. The model’s exceptional interior and exterior further complemented the Civic’s overall package, making it stand apart in the C-segment,” said managing director and CEO, Ms. Madoka Chujo.

“Since the launch of these models, we are gaining good sales momentum despite the challenges of the flood recovery period recently. I would like to express our heartfelt gratitude to Honda customers and the Malaysian Government for their unwavering support towards Honda Malaysia. Taking the market response into account, we are pleased to share that Honda Malaysia will launch another 2 all-new models this year,” she added.

In addition to the new model launches and marketing plans in the pipeline, Honda Malaysiafurther accelerates the Company’s business expansion by introducing a new programme to excite the market. For the first time, Honda Malaysia is venturing into the Honda Certified Used Car business to provide another option for customers to purchase their preferred Honda cars. Strengthening the after-sales services experience remains as one of the main focuses for Honda Malaysia in 2022. Honda Malaysia will provide added convenience and satisfaction for Honda customers by expanding its mobile service that offers more options. Customers can enjoy the after-sales services right at their fingertips by making an appointment via HondaTouch application.

Honda Malaysia also attained remarkable achievements in the Company’s milestone – the Company maintains its No.1 position in Non-National Passenger Vehicle Segment for eight consecutive years since 2014. Honda Malaysia continued to rise to the challenge and recorded an encouraging sales record of 53,031 units despite the tough time, contributing 10.4% market share to the TIV. The Central region was the largest contributor to the total sales in 2021 with more than 25,000 units sold, followed by Southern region and Northern region with more than 9,800 and 9,100 units respectively. Model-wise, the City, HR-V and CR-V were the best-selling models, contributing 36%, 21% and 14% respectively to the total units sold.



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