Honda Malaysia’s new MD and CEO

Petaling Jaya, 9 April 2021 – Honda Malaysia Sdn. Bhd. welcomed its first woman managing director and chief executive officer, Ms. Madoka Chujo who succeeded Toichi Ishiyama.

Ms. Chujo officially assumed office in Malaysia on 1st April 2021. Prior to this role, she was the vice-president at Honda Canada Inc., strategizing the sales and marketing since 2019. Her career in Honda started 23 years ago in 1997 and over the years, she has held various roles in Japan, China, Spain and Canada. Her expertise and experience are in the area of sales strategy during her various stints in the countries she served.

“Malaysia is indeed an important market in the Asia and Oceania region with Honda Malaysia achieving various significant sales milestones and has become one of the leading automotive brands in the country. I am looking forward and excited for my first assignment as the MD and CEO of Honda Malaysia, and at the same time I am also eager to explore Malaysia as the country is unique and a melting pot of diverse cultures and people, with enormous potential and of course a fast-paced work environment,” said Ms. Cheju.

Ms. Cheju’s predecessor Ishiyama, joined Honda Malaysia in November 2017 and during his he successfully led Honda Malaysia to achieve 900,000 sales in 2019. In addition, it celebrated a remarkable milestone of reaching the 1 millionth sales units in March 2021.

Ishiyama has headed back to Japan to assume a new role in Business Automobile,
Business Strategy Division, Honda Motor Co., Ltd., Japan.

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