Honda “1 Million Dreams” grand finale
Kuala Lumpur, 29 March 2021 – Honda Malaysia recently shared the joy of achieving 1 million sales unit through a two-day vibrant event of the “1 Million Dreams” with all Malaysians who have spurred Honda Malaysia to continue moving forward on the road to success while providing a special occasion to present the Special Edition cars to four lucky winners – Shaiful Rezza Bin Abdul Razak (Jazz), Chuah Sze Yong (Civic), Lim Lye-Gaik (CR-V) and Abdul Hakim Bin Mohd Radzi (Accord).
“The 1 millionth sale unit is an important milestone for Honda Malaysia since we began our sales journey in 2001. Over the years, we introduced many models with advanced technologies that were well received in the market, and became the segment leaders. Highly popular models such as the City, Civic and CR-V contributed to the overall 1 million sales units, accounting for 37%, 15% and 11% respectively. We would like to express our heartfelt gratitude to all Honda customers, members of the media, our dealer partners and the Malaysian Government for their unwavering support for Honda Malaysia. It is this strong support that has driven us to achieve the 1 millionth sale unit. I would also like to extend my heartiest congratulations to all the lucky winners. The seven winners will be the only seven people in Malaysia who own these one-of-a-kind Special Edition cars, which were uniquely designed to celebrate this major milestone,” said Toichi Ishiyama , managing director and CEO.
“In addition, Honda Malaysia allocated the Jazz 1 Million Edition specially for frontliners to win. This is our initiative to say thank you to all the frontliners who have been working tirelessly over the past year to protect the health and safety of everyone in Malaysia,” he added.
Continuing the excitement, three of the Special Edition models, which are the BR-V, All-New City and HR-V, will be announced by CUCKOO, Shopee and Watsons in early April 2021.
The “1 Million Dreams” grand finale is a celebration of Honda’s journey in Malaysia, starting from its sales in 2001 and establishment of No.1 Line in 2003. This was the start of many achievements to come, including the opening of the second production line at the Pegoh Plant in Melaka. With the expansion, Honda Malaysia was able to introduce more CKD models that fit every lifestyle.