Volvo Car Malaysia registers new record
Kuala Lumpur, 18 January 2021 – Volvo Car Malaysia recently announced its results for the year 2020 with total sales of 1,950 units, a 3.6% increase that broke the previous year’s sales of 1,883 units and sets a new record for the highest sales performance since the establishment.
“We are very proud of what Volvo Car Malaysia has achieved despite this turbulent time and challenges that we faced. Through the collective efforts of our dealers and staff, as well as the opportune timing of the government’s sales tax holiday, we were able to finish a challenging year strongly. For us, seeing the results of our efforts has further recharged our drive to bring more premiums, safe and sustainable cars to Malaysians,” said Nalin Jain, managing director, Volvo Car Malaysia.
“We will continue to push for digital transformation to build a strong digital system to support our customer’s journey seamlessly – from the beginning of the buying process to owning a Volvo and the aftersales care that they need, while upholding our promise of professional service, leading safety technology, and a caring mind-set in everything we do,” he added.
During the government’s sales tax holiday, their sales recovered and recorded its second-highest sales of the year in July, indicating that the demand for luxury cars remains high as the car market began to normalise and the country headed towards recovery.
The renewed interest was driven by the sales tax holiday announced in the Malaysian Government’s Short-Term Economic Recovery plan, and also made possible with Volvo Car Malaysia reinforcing its customer service channels and adopting new digital practices.
Volvo Car Malaysia introduced a new Online Ordering System for customers to make online bookings from the comfort of their homes and implemented the Digital Silent Salesman (DSS) 2.0 – a platform that digitally displays all necessary details about the cars – across all Volvo showrooms in Malaysia. The new digital practices are part of the company’s push for digital transformation across the entire value chain of its business and reflect its commitment towards its sustainability goals by eradicating printed brochures.