Honda tops non-national segment
Petaling Jaya, 5 January 2021 – Honda Malaysia today announced that it had achieved total sales of 60,469 units in 2020, and maintained its undisputed leadership position as No.1 in the non-national segment¹ for the sixth consecutive year. This sales achievement was largely contributed by the City which recorded highest sales at 34% of total sales. The second best-selling model is Civic followed by HR-V at 20% and 17% contribution to the total sales respectively.
The new City recorded highest monthly sales in its history with over 5,500 units sold in December 2020. Officially launched in October 2020, it received positive response from the market with more than 15,200 bookings to date, making it one of the highest booking figures for a newly launched model in Honda Malaysia in the second half of 2020.
Amongst the three variants of the new City, the V variant emerged as the most popular variant, capturing 52% of total sales. The highest demand came from the Central region of Peninsular Malaysia, which contributed 48% of total sales received, followed by Southern region at 19% and Northern region at 18%. Based on the sales achieved, the Platinum White Pearl colour appears to be the favourite with customers, representing 26% of the overall sales for the City.
“The year 2020 may have been challenging but we have managed to maintain our undisputed No.1 position in the non-national segment¹ for the sixth consecutive year with 60,469 units sold and for that, we are truly humbled by the support we have received. The City continues to prove its position as the most popular model among Malaysians who love its advanced features in an attractive price package,” said Toichi Ishiyama, Honda Malaysia managing director and CEO.
“We sincerely thank the Malaysian Government for the extension of sales tax exemption until 30th June 2021 which will allow many Malaysians to purchase cars with extra savings. As we move on in 2021, we will continue to support the Government’s efforts to curb the pandemic which is still active nationwide,” he added.
The V variant’s outlook features New LED Headlights with LED Daytime Running Lights (DRL), New LED Fog Lights as well as New LED Taillights which have given it its top spot in terms of popularity amongst the three variants of the All-New City. A set of 16-inch Alloy Wheels completes the cutting-edge design of the car for the V variant.
Powered by a new 1.5L DOHC i-VTEC powertrain, and coupled with Continuous Variable Transmission (CVT), the All-New City is able to produce up to 121PS, which is highest in its class and a maximum torque of 145Nm. Besides, the All-New City interior styling features high-quality textures and functional approach, with trimmed Leather Seats² and Ivory highlights² at inner areas.
The City (V and E variants) also features an 8-inch Display Audio with Apple CarPlay™ and Android Auto™³ Connectivity for the added convenience. This is complemented by the Remote Engine Start feature (V and E variants), a first in its class technology, which provides drivers the convenience of starting their car with a simple push of a button on the keyless remote.