Petaling Jaya, 26 February 2020 – Honda Malaysia today launched of its flagship executive 10th generation Accord powered by a 1.5-litre engine in two variants, the TC and TC-P. This model is meant to set the benchmark in the D-segment with its elegance, performance and premium features.
“The Accord has 44 years of history since its debut in 1976 with nine full model changes. The Accord has always been very well accepted by Malaysians, with encouraging sales recorded for the previous generations. To-date, there are more than 84,100 units of Accord on Malaysian roads. Each generation of the Accord continues to shine by setting higher benchmark in styling, technology and advanced features in an executive sedan,” said Toichi Ishiyama, managing director and CEO.
“We are very honoured with the huge support for the Accord from Malaysians over the years. It drives us to continue to offer products that are able to fulfill our customers’ needs and set a new standard in the industry,” he added.
This model was conceptualised to push boundaries for the Next Generation executive sedan with its dynamic performance, stylish and premium design. The overall body appearance has a wider stance, lower roofline and longer hood; highlighting a sleeker and classier posture alongside Honda signature chrome wing front grille, full LED headlights and taillights. Completing the contemporary masculine exterior, is a feature that is not only new but also unique in a Honda – an 18-inch Alloy Wheels with Resonator*, which is specially designed to reduce tire noise by applying a resonator to the wheel.
It is equipped with an enhanced 1.5L VTEC Turbocharged engine, making Honda the first Japanese mass market manufacturer to introduce Turbocharged engine in D-segment. The Turbocharged engine can generate power output of 201PS and maximum torque of 260Nm, which is more powerful than a 2.4L engine performance. These enhancements promise a refined and exciting driving experience that provides more efficient power distribution in all RPM and greater fuel efficiency. It is also the latest Honda model to be certified with Energy Efficient Vehicle (EEV) status. The executive sedan is available in two variants, which are 1.5L VTEC Turbocharged (TC) and 1.5L VTEC Turbocharged Premium (TC-P).
In terms of dimensions, the wheelbase has been increased by 55mm; the rear legroom is now roomier by an additional 48mm, providing more comfort for passengers. Its interior finishing sets a class-leading standard by providing a perfect touch of classiness while the leather application on seats further adds elegance and sophistication.
There are many new practical features that are making its first introduction locally, like the 4-way Assistant Power Seat with Shoulder Switch, and the Wireless Charging feature, which is integrated into the centre console for topmost convenience especially for driver to charge their phone.
Among the host of new features available offered are Driver’s Seat Memory that allows drivers to set and quickly access their preferred seating position, Driver Attention Monitor that monitors and alerts driver when it detects a diversion of driver’s attention, Walk Away Auto Lock, as well as Remote Engine Start. The instrument panel and decoration panel of the model are enhanced with more premium and fresher look with 8-inch Advanced Display Audio at the centre console and 7-inch Interactive Thin Film Transistor (TFT) Meter Cluster.
To improve built quality, adopted laser brazing is used to join the roof and body side panels of the car which makes it more refreshing and sophisticated from the exterior. Spray foam is used to provide extra sound insulation and enhance cabin quietness. The application of High-Performance Adhesive (HPA) further improves the structure and rigidity of the body for better durability. It also reduces the noise and vibration while improving ride and handling.
Awarded five-star safety rating by ASEAN NCAP, it is the only model in its segment to offer a full suite of Honda SENSING* comprising all eight features with the inclusion of Low Speed Follow (LSF) and Auto High-Beam (AHB) to Adaptive Cruise Control (ACC), Collision Mitigation Braking System (CMBS), Forward Collision Warning (FCW), Lane Keep Assist System (LKAS), Road Departure Mitigation (RDM), and Lane Departure Warning (LDW).
The price is RM185,900** for the 1.5 TC variant and RM195,900** for the
1.5 TC-P variant and the colours offered are Crystal Black Pearl, Lunar Silver Metallic, Modern Steel Metallic and Platinum White Pearl.
*Applicable for 1.5 TC-P variant only.
**On-the-road price without insurance