HR-V maintains No.1 position in compact SUV segment

HR-V dec19-aPetaling Jaya, 19 December 2019 – With more than 14,800 units sold between January and November 2019, the HR-V facelift continues to maintain its No.1* position in the segment. It has captured 79%** market share in its segment to become the top selling model in the country.

“The latest HR-V was introduced in Malaysia early this year. It was also the first time that Honda Malaysia is introducing the RS variant to excite the market further with our best-selling Compact SUV. We have also introduced the Hybrid variant which is the first hybrid Compact SUV in its segment. Both Petrol and Hybrid variant sales performance shows that the HR-V continues to be well-received in the Malaysian market and maintains a strong position in its segment. On behalf of Honda Malaysia, I would like to convey my gratitude to all our customers for the support and for choosing the HR-V as their preferred choice of daily vehicle,” said Toichi Ishiyama, managing director and CEO.

Honda Malaysia became the game changer in the Malaysian automotive industry by being the pioneer brand to introduce the Compact SUV segment in the Malaysian market with the launch of HR-V in 2015. The popular Compact SUV model has consistently remained at the No.1 position in its segment for four consecutive years with an average market share of 76%*** and total sales of more than 87,000 units as of November 2019.

Apart from introducing a new variant, the Passion Red Pearl was the new colour option offered by Honda Malaysia and the HR-V was the first model to feature the colour. It received positive response from the market and appears to be the favourite colour among Honda customers, acquiring 29% share amongst the colour selection for HR-V. It is available in the Hybrid, RS, V and E, designed to meet the differing requirements of Honda customers.

The Petrol variant is powered by a 1.8L SOHC i-VTEC engine combined with Honda’s Earth Dreams Technology Continuous Variable Transmission (CVT) that delivers a fun-to-drive experience while offering excellent fuel efficiency in a Compact SUV package. Meanwhile the HR-V Sport Hybrid i-DCD variant is equipped with 1.5L DOHC i-VTEC engine with Direct Injection combined with 7-Speed Dual-Clutch Transmission and Integrated High Power Motor. The Sport Hybrid i-DCD provides dynamic driving experience and excellent fuel consumption. Assisted by the High-Power Lithium-Ion Battery, the combined output of the engine and motor provides Hybrid power that is equal to a 2.0L engine performance.

It comes with its class-leading Multi-Utility Cargo Space which offers total comfort, spaciousness, and convenience for passengers. Prioritising safety, the HR-V comes with Honda’s outstanding standard safety features such as Six Airbags, Emergency Stop Signal (ESS), Vehicle Stability Assist (VSA), Hill Start Assist (HSA) and ISO Fix.

*Based on internal data
**As of October 2019
***From year 2015 – 2018

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