Road to 900,000th unit milestone campaign finale
Kuala Lumpur, 30 September 2019 – Honda Malaysia celebrated reaching the 900,000th unit achievement with a one of a kind grand finale of selecting the 9 winners of cars at a fun-filled extravaganza open to all at the national stadium over the weekend.
“We are very grateful to all our customers for their support, which has made Honda a trusted car brand in Malaysia and very happy to reach such a significant milestone of 900,000th sales unit since our establishment in 2002 and we want to celebrate it with all Malaysians,” said Toichi Ishiyama, managing director and CEO, Honda Malaysia.
“This campaign is made extra special as it is the first time Honda Malaysia collaborated with popular homegrown brands – Astro Radio, Tealive and unifi – to give away the nine cars. Throughout the campaign period, we received encouraging feedback and active participation from Malaysians. Over 122,000 participations were received in two months! I would like to thank all Malaysians for their support and participation in this campaign as well as the nationwide tour,” he added.
In 2013, the company is dedicated to expanding its dealer’s network nationwide for customers’ convenience. To-date, Honda Malaysia has 98 dealerships available in every state and major towns in Malaysia that are striving to provide high-quality services to customers.
Supported by strong demand, Honda Malaysia established the No.2 Production Line in its Pegoh plant in 2014 to increase local assembly capacity. Currently Honda Malaysia assembles ten key models; namely Jazz, Jazz Hybrid, City, City Hybrid, Civic, BR-V, HR-V, HR-V Hybrid, CR-V and Accord. From the sales record for January to August 2019, the top three selling models are the City with 33%, followed by the HR-V and CR-V with 18% and 14% contribution respectively.
Drawing on Honda’s commitment to lead the advancement of mobility, Honda Malaysia aspires to set higher benchmark in the local automotive industry. Aligned with this, the company introduced the three pillars of Honda’s Next Generation Advanced Technology in Malaysia: Honda SENSING, Turbocharged and Sport Hybrid i-DCD.
There was also a preview the sporty and stylish new civic, as well as other Honda models. There were activities for everyone such as 380 feet-long Giant Water Slide for thrill seekers, picturesque Insta-Luminous displays, immersive Virtual Reality (VR) Games and scrumptious food from the mini food fair. Visitors can also experience Honda’s Advanced Technology through interactive game activities like Sport Hybrid i-DCD X-ray Scanner as well as Sport Hybrid i-DCD and VTEC Turbocharged Game Tower.