Perodua targets 231,000 units
“Perodua’s aim to boost its sales by 4% this year will not only strengthen the brand but offer some relief to the Malaysian car industry, which is forecast to grow very minimally this year,” said Perodua president and CEO, Dato’ Zainal Abidin Ahmad said at the company’s Chinese New Year luncheon.
“The Myvi is expected to remain popular this year, and since we started order-taking for the Aruz on 3 January, we have collected nearly 5,700 bookings to date. Given that our sales target is 2,500 units monthly, the figure is very encouraging indeed,” he added.
The Myvi was Perodua’s best-selling model in 2018, with 82,122 registered out of 117,844 booked in that year alone. From its November 2017 launch to date, the Myvi’s numbers have exceeded 91,500 registrations and 147,000 bookings.
The Axia, Bezza and Alza are still at the top of their respective segments with 70,821, 49,911 and 24,389 units sold respectively in 2018.
The Malaysian Automotive Association (MAA) expects an incremental 0.21% total industry volume (TIV) growth to 600,000 units this year from 598,714 units last year.
The association explained that last year’s growth was artificial due to the one-off June-August tax holiday, and barring any fresh incentives, the market should remain at this level in 2019.
According to Dato’ Zainal, over 219,000 vehicles rolled out of the Perodua Manufacturing Sdn Bhd and Perodua Global Manufacturing Sdn Bhd plants combined in 2018, and the national carmaker expects to better that figure by 10.5% to 242,000 vehicles in 2019.
In after-sales, Perodua broke many of its own records in terms of service intakes (2018 2.17 million intakes versus 2017 2.1 million intakes – 3% up) and sales of parts and accessories (2018 RM320.8 million versus 2017 RM288.5 million – 11% up). Its Body & Paint and Pre-Owned Vehicle businesses also saw encouraging growth.