Ford’s second anniversary sales
Kuala Lumpur, 10 October 2012 – Ford is expanding its highly popular, fast-selling Ford Fiesta range in Malaysia to offer 50 units of a limited edition variant – the Ford Fiesta BETA (?) Sport 1.6L Ti-VCT – to commemorate the Ford Fiesta’s second sales anniversary in Malaysia.
The Limited Edition Fiesta BETA comes in a Black Mica theme with red and black striped BETA smooth leather seats and a sporty BETA aerodynamic exterior. The Fiesta BETA also features chrome door lining and daytime running lights from Phillips.
Ford continues to take orders for its popular Special Edition Fiesta Sport 1.6L Ti-VCT XTR, which is available with brilliant blue and white racing stripes, and boasts a cool Aurora Blue interior and dashboard.
Both Sport-trimmed variants also deliver added safety with seven airbags throughout the cabin – including for the driver’s knee, passengers, sides and curtain. Scuff pads, an iPod connection and themed floor mats are additional options to the variant.
Ford also announced the official pricing for the two Special Edition Fiestas:
· Fiesta BETA (?) Sport 1.6L Ti-VCT: RM92,888
· Fiesta Sport 1.6L Ti-VCT XTR: RM90,888
“The Fiesta’s sales in Malaysia in its first two years far exceeded anyone’s expectations. On the heels of this success, we’re expanding our Fiesta line-up in the market to offer Malaysian customers these great new sport variants,” said David Westerman, Regional Manager, Asia Pacific, Ford Export & Growth Operations, “They offer all the latest Ford technology, safety and agility that everyone expects of the Fiesta, but with more power and a bit more fun.”
The Limited Edition Ford Fiesta models come with the new five-year warranty or a 200,000 km bumper-to-bumper new vehicle warranty. All Fiesta owners also enjoy Ford Extended Service Plan (ESP), a free service maintenance programme that covers parts and labour for up to three years or 60,000 km, whichever comes first. In addition to routine inspections and maintenance services, the plan covers free replacements for selected wear-and-tear items, including spark plugs, shock absorbers, engine belts, brake pads and wiper blades.
Additional coverage includes replacement of fuel filters, air filters, and spark plugs. These replacements are included in Ford’s ESP at no extra charge and only original manufacturer (OEM) parts are used.
Both Ford Fiesta variants are now available for test-drives and viewing at all Ford showrooms nationwide.
Customers can also view and place orders for the Limited Edition Fiesta BETA and Fiesta XTR at Ford’s road show from 10 – 14 October in Gurney Plaza (Centre Court), Penang.
Additionally, Ford will continue to display and take orders for the Special Edition Fiesta XTR from 7 – 11 November in Sutera Mall (Centre Court), Skudai, Johor
With over 7000 units sold since last year, the design, technology and performance features built into the multi-award winning Ford Fiesta clearly appeal to the latest generation of savvy, small car buyers.
Malaysian consumers appreciate the Fiesta’s best-in-class combination of smart design, safety, quality, fuel efficiency and smart technologies. The driving experience is both safe and fun, and the car delivers excellent performance and fuel efficiency.
“The 6-Speed Powershift® Automatic Transmission with dual-clutch technology that provides powerful driving without fuel wastage was the winning factor when I chose my Fiesta” said Mandy Wong, Ford Fiesta owner.
“Its agile handling while taking a corner at a higher speed and well-insulated exterior that keeps out road noise proved to me the Fiesta’s superior driving experience,” she continued, “And after comparing driving dynamics, style, price, safety and engine capacity with other cars in the same segment, the choice was clear to me early on.”
“The Ford Fiesta has its own identity; it isn’t just another car in its class offering the same specs. It is different. In its own unassuming, relaxed, sporty way, the Fiesta does its job.” adds Mohd Azri bin Zakaria, another Ford Fiesta owner and soon-to-be father. With personal and family safety a concern, one of the plus-points for him was Fiesta’s Electronic Stability Programme (ESP) with Traction Control System (TCS) which Azri researched before happily deciding on his Ford Fiesta.
To find out more about previewing and test driving the Limited Edition Ford Fiesta Sport variants, customers can call Ford’s Customer Care Centre at: 1.800.88.3181