Kuala Lumpur, 30 October 2012 – After announcing the introduction of Nissan Almera earlier in August, Edaran Tan Chong Motor Sdn Bhd (ETCM) today officially launched Nissan’s much-anticipated latest addition to the B segment sedan market in One World Hotel, Petaling Jaya.
Already open for bookings, the all-new Nissan Almera truly lives up to its promise of surprisingly more. Even with upscale technology features and spaciousness that are usually found in more premium vehicles, Nissan Almera is priced competitively from RM66,800.00 in line with Tan Chong’s commitment to providing affordable car ownership to Malaysians.
The Nissan Almera is differentiated by the standard specification E, well equipped V & full specification VL. For more personalisation, customers can opt for the exclusive ALMERA Optional Accessories. Premium accessories include the on board multimedia navigation console (with a rear view, DVD player, iPod connectivity, USB and Bluetooth capabilities), LED kicking plate and luxurious leather seats. Sport accessories by IMPUL Motor Racing Development, which have been tailored specifically to suit Malaysian roads, are also available. The complete Tuned by IMPUL package is available for all grades for an additional RM9,500.00. All with a 3-year or 100,000 km warranty (whichever comes first).
Dato’ Tan Heng Chew, the Executive Deputy Chairman & Group Managing Director of Tan Chong Motor Holdings Berhad said in his opening address, “Tan Chong has truly been part of Malaysia’s nation building journey since Independence. From the generation of Sunny, came the time of Sentra and now, we are continuing our legacy with an all-new B segment sedan, Almera. This latest model showcases our continued commitment to providing affordable car ownership to Malaysians from all walks of life.”
The Almera is built on an all-new global “V” (versatile) platform which utilizes a lightweight yet rigid body. Powered by Nissan’s latest 1.5-liter HR15DE four-cylinder engine featuring Continuously Variable-valve Timing Control (CVTC) which offers excellent fuel efficiency of 14.9km/l for automatic transmission and 15.9km/l for manual transmission (combined cycle based on Nissan testing) as well as strong drivability.
Almera delivers a full complement of safety features such as front airbags, Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist, as well as ISOFIX Child Seat System. It comes in 5 exciting colors; Bronze Gold, Sapphire Black, Twilight Grey, Tungsten Silver and Brilliant White.
Nissan Almera has been enjoying acclaimed success particularly in US, Thailand and China, and has sold more than 500,000 units worldwide. Tan Chong is confident that Nissan’s Best Selling Global Sedan will also repeat this success in Malaysia. The Executive Director of ETCM, Dato’ Dr Ang Bon Beng said in addition to Nissan’s great legacy and reputation for exceptional product quality and reliability, “Consumers will be pleasantly surprised and pleased with the upscale design, features and comfort that will give more style, technology and space. Almera is not only stylishly designed but what really sets it apart from the competitors are the premium features it has such as best-in-class legroom and boot space and premium technologies,” explained Dato’ Dr Ang.
He added that apart from Nissan Almera’s attractive price points, its economical fuel consumption, 10,000km service intervals and affordable, easily attainable spare parts will make the Almera’s total ownership cost very appealing.
Recently named in Interbrand’s Best 100 Global Brands as the fastest growing automotive brand in 2012, Nissan has expanded its brand value by 30 percent, well ahead of the automotive industry’s average of 11 percent. Takayuki Kimura, the President of Nissan Motor Asia Pacific Co. Ltd, attributed Nissan’s success to the commitment from valuable partners such as Tan Chong.
“Tan Chong is an extremely important and valuable partner to our business, and has been instrumental to Nissan’s growth in this region. We are grateful to their endless pursuit for superior service and customer’s satisfaction. This year, thanks to their commitment to deliver excellent customer service, Nissan was ranked No. 1 in the J.D. Power Asia Pacific 2012 Malaysia Sales Satisfaction Index Study. We have no doubt that Nissan Almera will mark another great milestone in Nissan’s 55 years of strong partnership with Tan Chong,” commended Kimura.
“We have received 2,000 bookings so far and our expected delivery is within 2 weeks upon booking,” added Dato’ Dr Ang.
The price on-the-road with insurance in Peninsular Malaysia is Almera E 1.5 M/T RM66,800, 1.5 A/T RM69,800, V 1.5 A/T RM76,800 and VL 1.5 A/T RM79,800.