New Lexus LS

new lexus ls-15march18-aKuala Lumpur, 15 March 2018 – The Lexus LS is the model that launched the company and took the industry by storm. Today, the 5th generation was launched in the presence of Akio Takeyama, deputy chairman, Ravindran K, president, Lexus Malaysia, Toshio Asahi chief engineer and Koichi Suga, chief designer, Lexus Japan, at a media preview.

“Since the first LS made its global debut, it was our persistency and commitment to deliver amazing that saw us through 28 years of relentless pursuit of perfection. It has been ten years since the fourth-generation LS was launched and it took us a decade of determination and tireless reinvention to finally present you the completely reimagined 2018 Lexus LS. True vision doesn’t just see the future, it changes it,” said Akio Takeyama.

“Our concept of Omotenashi, the Lexus way of hospitality, remains steadfast.  Applying it to a Lexus vehicle, it simply means taking care of the driver and passengers, anticipating their needs, attending to their comfort and helping to protect them from risk.  Omotenashi is pivotal throughout Lexus, from the standards of care we deliver through our dealer network to our ability to seamlessly anticipate a driver’s needs and desires,” said Ravindran.

“Our target is to sell 60 units this year,” he replied in response to our question.

Each edition of the Lexus LS leading up to the fifth-generation has made advancement in areas of luxury, craftsmanship, performance and safety; but this by far is the brand’s boldest move in design language and engaging on-road performance. Blending a dynamic coupe-like exterior with the spaciousness of a prestige sedan, the most radically redesigned LS is also the most powerful and advanced yet.

The LS is built on the same high-performance platform as the LC and features an all-new 3.5litre twin turbo V6, the world’s first 10-speed automatic transmission in its class, and the most advanced Lexus dynamic control system yet.

While the exterior design of the new Lexus flagship is impressive, some might say that its true beauty lies beneath the surface. Lexus’ Takumi craftsmen have artfully fashioned an interior that is at once sensual and serene, featuring origami-inspired material designs through timeless handcrafted pleats, ambient lighting reminiscent of Japanese lanterns, ornamentation based on traditional Japanese Kiriko glass techniques, and the vibrant grain pattern of Art Wood organic trim reminiscent of flickering flames.

The price starts from RM799,000 with a host of colours to choose from and it comes in three variants.