Honda targets 109,000 units
Setia Alam, 6 February 2018 – Honda Malaysia today announced a target of 109,000 sales units for this year and it translates to a market share of 18% against the projected 2018 Total Industry Volume (TIV) of 600,000 units.
“According to our internal survey, our Customer Satisfaction Index (CSI) score has increased
23 points compared to the previous year. To further provide more Joy, we will significantly enhance this area in 2018. As customer satisfaction is Honda’s No.1 priority, this year we are focusing on the three main areas of dealer expansion and customer experience, skilled associates at dealers, and customer’s virtual touchpoint,” said managing director and CEO, Toichi Ishiyama.
The total investment to enhance Honda’s operation and after-sales is estimated at RM31 million,” he added.
To offer easy accessibility for customers, Honda Malaysia is setting up the After-sales Portal, a virtual touchpoint to make bookings for service appointments and track the progress status of vehicles, service history and product updates. This dedicated portal, which will be optimized for both computers and mobile devices is slated to go live later this year. Taking accessibility another step further to enhance convenience for customers, the Honda Toll Free call centre will now operate 365 days, 13 hours a day from 9:00 am to 10:00 pm including on public holidays.
There are also plans to add 7 new dealerships to the existing 93 dealerships.
At the same event, the new Odyssey is the third model after the CR-V and Accord to be equipped with Honda SENSING, the award winning safety feature of 2016 ASEAN NCAP Grand Prix Award in the “Best Safety Technology” from a carmaker category. The launch of the new Odyssey completes the Honda siblings with Honda SENSING in Malaysia of sedan, Sport-Utility Vehicle (SUV) and Multipurpose Vehicle (MPV).
The Odyssey is offered in one variant, the 2.4L EXV with Honda SENSING and is priced at RM254,800 without insurance (including GST). Honda Malaysia has set the sales target of 130 units per year.