A stellar 2017 for Honda Malaysia
Petaling Jaya, 9 January 2018 – A number of records were rewritten as Honda Malaysia recorded a 19% increase in 2017 of 109,511 total sales, the highest in its history and first time, Honda Malaysia achieved sales of more than 100,000 units. In addition, it is also the highest that a Non-National brand has ever achieved in Malaysia.
“The year 2017 truly was remarkable for Honda Malaysia. At the beginning of 2017, we challenged ourselves with a sales target of 100,000 units and in March 2017, we achieved a historical milestone with the 600,000th unit (CKD) production within the span of 14 years since Honda Malaysia started in 2003. At the end of 2017, based on internal data our market share was at 19%, an increase of 3.2 points from 2016. For the first time ever, we surpassed the 100,000 units sales achievement within a calendar year. We continue to maintain our No. 1 position for Non-National segment and No. 2 position in overall TIV of the automotive industry,” said Toichi Ishiyama, managing director and CEO.
“This achievement would not have been possible without our valued customers as well as strong support from our business partners and the Malaysian government,” he added.