Accord spiced-up with Honda SENSING
Putrajaya, 7 November 2017 – Honda Malaysia today announced that its next generation Advanced Safety Technology, Honda SENSING will now be available in its D-segment leader, the new Accord during their annual Deepavali gathering.
“Honda Malaysia sales have escalated tremendously in the past 5 years and 2017 is a strong year for the company. I am proud to announce that Honda Malaysia has recorded sales of 87,808 units for the period of January to October this year, an increase of 23% compared to the same period last year. This achievement also enabled the company to consistently maintain our position as the No.1 in Non-National segment and No.2 in total TIV in Malaysia,” said Toichi Ishiyama, the new managing director and CEO.
“When the 9th Generation Accord was launched in 2013, it sets a new benchmark in the D-segment as the model that offers premium and advanced features such as the LaneWatch camera. The new Accord that was introduced in 2016 further raises the segment with value added features and standard safety features across all variants. However, the automotive market in Malaysia is seeing an increasing demand for SUVs; this is the growing segment, which has seen a year-on-year growth of 6.3%. In the meantime, the C-segment vehicles are getting bigger and offer more features. And looking at the current segment situation, the Accord is also facing competition from the entry level models of premium continental makes which are becoming more attractive in pricing,” said Akkbar Danial group vice-president.
Customers of the Accord 2.4 VTi-L Advance with Honda SENSING can tap into a host of driver-assist safety features, which are Adaptive Cruise Control (ACC), Forward Collision Warning (FCW), Collision Mitigation Braking System (CMBS), Lane Keep Assist System (LKAS), Road Departure Mitigation (RDM) and Lane Departure Warning (LDW). These features provide alerts and assistance to drivers to avoid possible dangers or accidents on the road.
Honda Malaysia will be offering only two variants of the Accord beginning November 2017; the Accord 2.0 VTi-L at the same current price of RM149,350* and Accord 2.4 VTi-L Advance with Honda SENSING at a marginally increased price of RM169,800*. (* without insurance)