Honda Malaysia appoints new CEO and managing director

new ceo and mdPetaling Jaya, 23 October 2017 – Honda Malaysia Sdn. Bhd. announced that Toichi Ishiyama will be succeeding Katsuto Hayashi as its CEO and managing director.

Ishiyama, currently the president and CEO of Honda Atlas Cars (Pakistan) Limited, will officially assume office in Malaysia on 1 November 2017.

The career of Ishiyama, 48, spans 25 years in Honda in various roles in Japan, USA, Thailand, China and Pakistan. During his assignments in Thailand and China, Mr. Ishiyama delved deep into understanding local markets in relation to automobile. With more than 20 years of experience in researching markets and product planning, Ishiyama’s forte is an advantage towards ensuring that Honda Malaysia continues its strong momentum as the No.1 Non-National Vehicle Brand and No.2 in overall Total Industry Volume (TIV).

Ishiyama has indicated that he will continue to focus on total excellence in products and customer experience to emphasise the Joy of Buying for Malaysians. He believes the strategy put in place by Mr. Hayashi will see Honda Malaysia through to another achievement year, reaching the target of 100,000 units in sales for this year.

During his tenure in Malaysia, Hayashi successfully strengthened Honda Malaysia’s position as the No.1 in Non-National segment and No.2 in overall TIV and in the process, also attained No.1 position in terms of market share among Honda automobile operations worldwide in some of those months.

Hayashi will be taking on a new role as the general manager, Overseas Operation Division (Americas), Regional Operation (North America) in Honda Motor Co., Ltd. in Japan.