Honda Malaysia targets more growth in 2017
The official Total Industry Volume (TIV) for 2016 fell 13% year-on-year and dropped below the 600,000 mark for the first time in six years to 580,124 units, Honda Malaysia exceeded the set target to end 2016 with a sale of 91,830 units. This translated to a 15.8% market share, the second highest country market share in Honda automobile operations globally. Locally, this percentage maintained Honda at its No.1 position in the Non-National segment for two years consecutively, and propelled the company to No.2 position in the overall TIV for the first time in Malaysia.
“Despite most analysts predicting a cautious view, we believe 2017 will have a positive outlook for the automotive industry and market sentiment will gradually improve in this region. With this, we are forecasting the TIV for 2017 to be 600,000 units.” Against this forecast TIV of 600,000 units, we have set the target for this year at 100,000 units, an increase of 8% compared to last year in order to maintain their market leadership position, said Katsuto Hayashi, managing director and CEO
In 2017, Honda Malaysia is looking at introducing 4 new models. In early January this year, the all-new BR-V was introduced and it received good market acceptance with 7,000 bookings received in 1 month is equivalent to 9 months sales target
Order taking for the new City began on 1 February 2017 for the New City built on the success of the 4th generation model. The 4th generation City is a B-segment