Shah Alam, 28 May 2015 – The D-segment of the local market will become more competitive with the launch of the Peugeot 508 today by Nasim Sdn Bhd. This 508 will come with 3 variants namely, the THP, SW THP and the diesel powered GT.
“The new 508 is set to up the ante in the highly competitive D-segment with cutting-edge styling, innovative technology, leading efficiency and dynamic driveability and safety,” said Dato’ Samson Anand George, chief operating officer, Nasim.
“Although the market condition is tight, we plan to sell 80 to 90 units per month,” he added.
“This new 508 is very popular model as we have sold more than 400,000 units worldwide since its launch with above 100,000 units in Asia” said Lionel Faugeres, general director of Asean countries, Automobiles Peugeot.
The THP and SW THP variants are equipped with a 1.6-litre twin scroll turbo high pressure (THP) engine that produces 165 PS and 240 Nm of torque while the GT variant is equipped with a 2.2 turbodiesel HDI engine that produces 206 PS and 450 Nm of torque.
The exterior is completely redesigned and the interior offers a host of new features and refinement. In the safety department, there are six airbags and an Electronic Stability Program (ESP) featuring Anti-Lock Braking System (ABS), Electronic Brake Distribution (EBD), Emergency Brake Assist (EBA), Anti-Skid Regulation (ASR) and Dynamic Stability Control (DSC). It had also achieved a five-star rating from EURO NCAP.
The five colours offered are Pearl White, Bourrasque Blue, Pine Brown, Artense Grey and Harla Grey.
The on-the-road tentative price will be RM175,000 (THP), RM185,000 (SW THP), and RM205,000 (GT).