Inokom Santa Fe premium

Shah Alam, 28 September 2011 – Hyundai-Sime Darby Motors (HSDM) launched the Inokom Santa Fe premium variant (a licensed product from Hyundai Motor Company) today, which offers motorists more options to choose from when purchasing this 7-seater award winning mid-size Sports Utility Vehicle (SUV).

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First Proton makeover delivered

Subang Jaya, 13 September 2011 – Proton Holdings Berhad today handed over the first of made-over car under its Very Important Proton (VIP) initiative, “My Proton Makeover” Program.  Fadly Hisham Roplay, the proud owner of a 1992 Proton Saga was given back the keys to his car by Director of Group Marketing & Branding, John Chacko, and Head of Engineering of the R3 unit of Proton Motorsports Division, Tengku Djan Ley bin Tengku Mahaleel.
Fadly, 33, who works as a technician with an international electronics manufacturer, was chosen for the makeover due to his lighthearted and entertaining story of him and his Proton Saga.  More importantly, the car was selected as it was really heart-warming to hear why and how much he loves his car and the memories that his family and him share with it. 
“All I can say is a very big ‘Thank You’ to Proton for selecting my car for the makeover,” a visibly happy and excited Fadly said.  “This car means so much to me, carrying so many memories.   With this makeover, it has been given a new lease of life and now, we will have even more memories together!”
“’My Proton Makeover’” contest is part of Proton’s Very Important Proton (VIP) programme to acknowledge and reward faithful customers of Proton who have fervently supported the national car maker over the last 26 years.” said Chacko, who further explained that the “Very Important Proton” Program (VIP Program) was part of Proton’s “Committed to be Better” initiative.
Fadly’s 19 year-old Proton Saga was handed to the R3 workshop four weeks ago, where it experienced a full makeover, being stripped apart, reworked and then reassembled.
“It was indeed a fun few weeks for our R3 engineers.  The car was very worn out when we received it, not surprising considering that it is a 19 year old car!  But nonetheless, well done to the boys who put in the hours to make sure the car is up to R3 standards,” said  Tengku Djan Ley of R3. 
When asked about the concept behind the reworking of the car, Tengku Djan Ley explained that it was a mixture of old and new design ideas, both externally and internally.  “At R3, we believe simplicity is best, so the changes made have been subtle.  The car’s classic looks have been maintained, but definitely looks more modern and stylish,” he said, highlighting that R3 wanted something fresh, considering that the Proton Saga has been around since 1985.
 “An unexpected challenge was the sourcing of components to meet our R3 requirements, as interest in modifying the original Proton Saga has reduced significantly in the aftermarket industry over the years. However, we are happy with the end result, with our R3 signature 16 inch wheel in matt titanium finish giving it a boost in looks!  I am sure this brand new machine will keep Fadly going for a good few years to come.” Tengku Djan said. 
“We are very happy that we have been able to interact and engage, not just with Fadly, but with various Proton consumers through this programme.” added Chacko. 
“Not only have we heard the various stories about how Proton has contributed to the lives of our many users, we have been able to assist them through our interaction with them via the feedback that we have obtained.” he said.
“My Proton Makeover” still has five more cars to makeover, and Proton is currently looking for owners – regardless of their Proton model – to share their story involving them and their Proton car.  It could be their first ever car since college, inherited from their parents, or maybe a second hand or third hand purchase; how their journey through life with the car has been and how the car has played a role, or has a particular impact with their life. 
Proton will then identify the best stories – or most heart-warming or heart-wrenching, and depending on its details, will reward the chosen five winners with a complete makeover of their Proton car.  Interested parties can log in and register at or visit the nearest Proton Sales and Service centre. Entries close on 28 December 2011.

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