The D segment of the market is fiercely contested by all car marques as it makes a statement for the manufacturer and their capability. This segment also has a large pool of brands like the Sonata, Camry, Teana, Mazda6, Peugeot 407 and more. So, to stay relevant in this market, the model has to make a substantial offer to ensure and hold-on to its market share. The 8th generation Accord due to its pedigree and brand loyalty has always been a main player in this segment. It is packaged to meet the high expectation of customers who are actually spoilt for choices.