The executive sedan segment is a keenly contested by a number of marques vying for a slice not only to gain market domination but also to reinforce the brand’s presence. In the local scene, the players include the Accord, Camry, Sonata, Tiana , Mazda6 and a few more.

The UMW Group through its subsidiary UMW Toyota Motor Sdn Bhd has a very long history in the automotive industry dating way back to 1917 when it commenced business as United Motor Works.

This model is another new model launched this year by Oriental-Hyundai Sdn Bhd which now boasts of a completely new range for all their main models.

Oriental-Hyundai Sdn Bhd is a firmly established outfit in the automotive scene with a long history of being a leader in the market place. Together with their marketing arm Kah Bintang Sdn Bhd, this group has been in the forefront of the automotive industry for quite a number of years.

The Mitsubishi brand is no new quantum to the local automotive scene has they had been a long term partner of the first Malaysian car from way back in the eighties. The subsequent fallout between the two parties resulted in Mitsubishi setting up shop with Mitsubishi Motors Malaysia Sdn Bhd (MMM) in 2005.

Cycle & Carriage is one of the pioneer companies in this part of the world as they started business dealing with sundries, nutmegs, bicycles and spare parts in 1889. Today, there are 90 subsidiaries in Malaysia, Singapore, Australia, New Zealand, Vietnam and Thailand employing more than 5,000 staff.

Perodua or Perusahaan Otomobil Kedua Sdn Bhd started operations way back in 1993 as the second national car manufacturer and distributor. Since its humble beginnings, it has grown over the years to be a major force in the local automotive industry. In 2006, Perodua for the first time ever took the No.

As one of the local dealership of the Hyundai brand in Malaysia, Oriental-Hyundai Sdn Bhd and their marketing arm Kah Bintang Sdn Bhd belong to the Oriental Group. The Group is no stranger to the automotive industry as they have an automotive manufacturing subsidiary and also a motorbike subsidiary.

Honda Malaysia Sdn Bhd was incorporated locally in the year 2000 and has been very active in improving their overall brand promise.