Subang, 7 June 2010 - In conjunction with the introduction of the new BMW 5 Series in Malaysia, Auto Bavaria recently held a unique customer experience event to allow patrons to enjoy and experience the all-new BMW 5 Series as well as to help the Company develop a strong customer relationship platform.

The one-of-a-kind event, held at Sime Darby Property’s Gallery in Ara Damansara, began with the introduction and guided walk-through of the steep heritage and legacy of BMW before the introduction of the all-new BMW 5 Series range of vehicles.

The experience ended with test drives of the new 5 Series in groups of eight-car convoys around the Subang Skypark and Ara Damansara area. BMW Certified Driving Instructors led the test-drive sessions to fully demonstrate the full potential of the all new BMW 5 Series.

Dean Brigham, Managing Director of Auto Bavaria said the Company wanted to offer visitors a totally distinctive and exclusive experience which would enable them to better acquaint themselves with BMW vehicles.

“We wanted to offer something new, something different and an all encompassing experience that would enable them to truly understand the rich heritage that BMW is famous for,” he added.

Like its predecessor, the sixth generation of the BMW 5 Series sedan sets an all new epitome in the motoring industry, combining aesthetic design with supreme driving pleasure. With its combination of elegant looks, supreme handling and outstanding efficiency, the new BMW 5 Series is a culmination of all the latest innovations that have made BMW the world’s most successful manufacturer of premium cars.  To date, Auto Bavaria has sold more than 5,000 units of the BMW 5 Series.

Geoffrey Briscoe, Managing Director of BMW Group Malaysia, said BMW 5 Series plays an iconic role in the history and success of the BMW Group.

“Time and time again, the car has proven itself to be the superior choice in its segment. With the introduction of the all-new BMW 5 Series, we at BMW Group Malaysia are confident that the legacy of the BMW 5 Series will be one that continues to grow from strength to strength in Malaysia,” he added.