Malacca, 23 May 2010 - Chop Swee Hoe in partnership with Continental Sime Tyre Sdn. Bhd. (CST) opened the first BestDrive Continental Passenger Car & Light Truck (PLT) Centre.

It is firstly the recognition by CST of the professionalism and the engagement of Chop Swee Hoe along with the company. It is joining without any doubt the new Malaysian benchmark that CST has set with this kind of premises. These are the very best outlets that a consumer can find in the country and we should be proud of this. It is also joining an internationally recognized premium brand that requires from its partners the level of service that the most demanding customers deserve.

According to Choong Kee Seng, Saes & Marketing Director of CST, the BestDrive PLT centre empowers their partners with the ability to make use of this brand to become positioned as uniform, specialised tyre dealers catering for the premium customer segment, whereby their premium brand attracts premium customers; their global network provides premium products; and they have marketing support that facilitates premium sales efforts. CST provide expertise and advice for the setup of a premium BestDrive shop concept, shop layout and customer-friendly tyre-changing and car-service environment. In a BestDrive Continental PLT centre, the customer will feel a stress-free environment.

He added that in these times of economic turmoil, it is of the highest importance to be equipped with the best tools available in the markets. “This is exactly what we are aiming to do with our dealers and all the development programs we are running. With BestDrive you will be Best Equipped in all senses of the word.”

“We have now completed a total of 18 BestDrive Continental PLT centres throughout Malaysia, with the opening being done in stages,” says Choong Kee Seng.

In line with the concept of BestDrive PLT centre, Chop Swee Hoe offers a range of Continental tyres for passenger car and light truck for their customers who demand premium tyres, including ultra high performance vehicle owners, who have more discerning needs, both in terms of product and services. With the Dunlop & Sime Tyres brands complementing, they too have a range of products for all Malaysian motorists. They offer a wide range of services such as wheel alignment, balancing, nitrogen gas as well as tyre-repairing by a team of well-trained and professional specialists using the latest state of the art equipment.

Chop Swee Hoe also provide the following complimentary services: Astro TV viewing; Wi-Fi internet connectivity; Drinks; 10-point safety and maintenance check; Service reminder; Air-conditioned waiting room.

As a third generation tyre retailer, Chop Swee Hoe started business in 1940 in a rented shop lot handling all sorts of tyres. They were upgraded to become a member of the BestDrive Continental Passenger Car & Light Truck (PLT) Centre family earlier this year. This year also marks their 70th anniversary.