Petaling Jaya, 15 April 2010 - The new Toyota Vios, which has been enhanced and improved was unveiled today. The new range reinforces the product concept through refreshment in the design.

The Toyota Vios, which incorporates minor changes, will be able to maintain its position as the leading ‘global small stylish sedan’. Apart from the changes, Vios will still be recognized and appreciated for its design, optimum performance, advanced versatility and safety.

The new range is equipped with updated features, and is enhanced to have a refreshing look and appeal on both the interior and exterior. These changes were fueled by the need to make the Vios more desirable and they are in response to the feedback received from our valuable Vios owners. The new Toyota Vios illustrates Toyota’s continuous commitment to constantly explore ways to accommodate to their customers' needs and likes.

“The new Toyota Vios, which captures a youthful design, with advanced versatility and safety, coupled with enhanced Sporty design for the TRD Sportivo offers a new experience for potential customers. We aim to capture more than 32,000 units of Vios this year,” said Kuah.

“We are confident that the new enhanced Vios will be well received and it will continue to grow, making Toyota the top-selling vehicle in the non-national category.”

“Since it was first introduced in May 2003 until end of March this year, we have over 159,000 Toyota Vios on Malaysian roads.  Throughout the years, Toyota has been able to successfully grow the Vios to match the needs and desires of Malaysians. We have a broad range of Vios models to meet a wide range of customers,” commented Kuah.

Last year, with the valuable support of its customers, Toyota was able to record an impressive sale of over 29,000 units of Vios models with Toyota Vios 1.5 E being the most favourable model. Up till March 2010, more than 7,600 units have been sold so far. When compared to the same period last year, only 6,000 units were sold and this shows that there is a 27% increase in Vios sales. To date, (up till 13 April 2010), there are 2,600 confirmed bookings for the new Vios. This has made Toyota Vios the most desirable Toyota model in Malaysia.

Commenting on the expected sales volume and the new improved Toyota Vios range, “Kuah Kock Heng, said, “With the upturn in the economic climate, we aim to sell 2,700 units of the new Toyota Vios per month.

The new Toyota Vios was launched by Kuah Kock Heng, President, UMW Toyota Motor Sdn Bhd and Mr. Takashi Hibi, Deputy Chairman, UMW Toyota Motor Sdn Bhd. In conjunction with the launch, a new 30-second TV commercial was introduced.

The new Toyota Vios will be available in five variants -- Vios 1.5J Manual, which is priced at RM71, 990; the Vios 1.5J Automatic at RM76, 090; the Vios 1.5E is at RM81,500 while the Vios 1.5G is at RM87,300 and the Vios 1.5 TRD Sportivo is at RM92,000 (on the road price in Peninsular Malaysia inclusive of insurance).  

Emphasising on the changes, Kuah said, “Safety, performance and affordability are some of the essential elements, and this is reflected in the Vios 1.5J, which is now equipped with a driver air bag. The Vios 1.5J (M) was recently proclaimed winner in the small family car category by Asian Auto - mudah.my fuel efficiency awards 2009 for the Best Fuel Economy in its class.”

All the new Toyota Vios will be available at all Toyota showrooms throughout Peninsular Malaysia with effect from 16th April, 2010 and 23rd April, 2010 in Sabah and Sarawak.