Selangor, 6 April 2010 – Cycle & Carriage Bintang Berhad has decided to reward their lucky customers once again.

Every week from 1 March – 30 April 2010, CCB will be giving away a free holiday to one lucky customer. Customers are required to simply test drive any Mercedes-Benz and place a booking within the same week to stand a chance. The campaign is in partnership with Firefly Holidays.

There will be one winner picked from CCB’s five branches weekly and the winner will be given Firefly Holiday vouchers worth RM1,200. Vouchers can be redeemed at Firefly counter for Firefly Holidays destinations which includes flight and accommodation.

The campaign, ‘Test Drive and Win A Holiday Weekly’ is aimed at boosting the company’s sales as well as to motivate customers to drop by to any CCB branch located at Klang Valley, Ipoh and Johor Bahru.

Since the start of the campaign, three customers have walked away with these holiday vouchers. Mr Tan Kim Heng from Johor Bahru, Ms Lo Kam Foong from Ipoh and Mr Chong Him Shoong also from Ipoh were the winners for the first three weeks of March.

En Azli Mohd Shariff, Head of Retail Marketing Services, Cycle & Carriage Bintang said, “We hope that this campaign will excite customers and encourage them to test drive a car at CCB. Since we have been in the motoring industry for more than a century, we have to come up with interesting activities not only to impress our customers but also to maintain our pole position in the market.”