Shah Alam, 1 March 2010 – Proton Holdings Berhad today announced the appointment of Behara Venkata Rama Subbu as a new member of the Board of Proton Holdings Berhad.

B.V.R. Subbu, 56, has vast automotive industry experience, notably for his leadership in Hyundai Motors India where he last served as President. After nine years in Hyundai, he left in 2006 to take on advisory roles in several automotive outfits based in India. He also holds a directorship in Avasarala Technologies Ltd, a specialised component and module manufacturer.

Proton Holdings Berhad Chairman, Dato’ Mohd. Nadzmi Mohd. Salleh said: "BVR Subbu’s extensive experience in the Indian automotive market will be valuable in our plans to expand our business in India. With BVR Subbu on our Board, the Company is now more equipped in its effort to focus on Proton’s long term export strategy, particularly in the ASEAN, China and India markets."

BVR Subbu holds a MA in Economics from the Jawaharlal Nehru University in New Delhi and a PGDIT from the Indian Institute of Foreign Trade in New Delhi. Prior to Hyundai Motors India, he was attached to Tata Administrative Services from 1978 to 1996 where he formulated various strategies in the areas of marketing, sales, service, spare parts and vehicle finance.