Johor Bahru, 24 December 2009 - Residents of Taman Impian Senai can now look forward to a ‘one-stop car service centre’ that offers renowned tyre brands and professional car maintenance expertise following the introduction of a TYREPLUS outlet here at Dong Cheng Auto Services Sdn. Bhd. which opened on 2 December 2009.

 

Supported by MICHELIN Malaysia Sdn Bhd, TYREPLUS is an independent professional network of tyre retail stores that offers MICHELIN and BFGoodrich branded tyres and also provides professional tyre services such as tyre repairs, wheel balancing and wheel alignment.

TYREPLUS also offers non-tyre related services such as oil and battery changes, comprehensive brake inspection and replacement, and minor mechanical repair services all under one roof at competitive prices in a clean, friendly, safe and comfortable environment.

MICHELIN Malaysia Sdn Bhd Managing Director, Yves Pouliquen said Malaysians were passionate about their vehicles and would appreciate a vehicle service centre that was trustworthy and offered them peace of mind when it was time to send their cars for tyre maintenance and service.

"The launch of TYREPLUS is timely as Malaysian drivers are becoming more discerning and will patronise vehicle service centres that offer high quality, efficient and a variety of services by knowledgeable, reliable and well trained staff who aim to provide a high level of retail and service experience.

"The TYREPLUS concept is a win-win situation for both consumers and the dealers. Backed by the strength and support of the MICHELIN brand, TYREPLUS offers dealers the opportunity to enhance their professional skills beyond tyre services and upgrade to a multi-brand concept store that encompasses the retailing of tyres, accessories and a workshop which is well equipped with the latest equipment to manage consumers’ expectations for quality vehicle maintenance services.

According to Pouliquen, MICHELIN has always emphasised on the importance of basic tyre and car maintenance to improve a vehicle’s overall performance and safety.

"Our partnership with TYREPLUS exemplifies our commitment to provide consumers with quality and convenient solutions to meet the challenging demand of their vehicles. We are confident that the multi-brand concept of TYREPLUS will appeal to consumers, especially those who are busy and want efficient, professional, reliable and trustworthy automotive and tyre services that help them to save time and money," Pouliquen added.

Meanwhile, Chin Kai Xian, owner of Dong Cheng Auto Services Sdn. Bhd. strongly believed its TYREPLUS outlet which will be officially launched on 10 January 2010 would help to move its business to the next level.

"The success of MICHELIN’s marketing and distribution model in the market convinced us that this new retailing concept will give us the competitive edge and draw more crowds to our store. Being associated with MICHELIN provides us the support that we need to meet consumer demand for high quality products, best service and latest information on car related issues," said Kai Xian.

In conjunction with the official launch of the TYREPLUS store in January next year, Dong Cheng Auto Services Sdn. Bhd is currently running a promotion which offers free gifts to consumers who buy MICHELIN tyres. Consumers will receive a complimentary umbrella and free oil check with every purchase of four MICHELIN tyres while those who acquire two MICHELIN tyres will get a free pen with post-it notes.

Besides the Dong Cheng Auto Services outlet, there are four other TYREPLUS stores nationwide, namely Perniagaan Tayar & Bateri Teik Leong Sdn. Bhd. in Jelutong, Penang , CKL Subang Jaya Sdn. Bhd., Selangor, Tyrezone Sdn. Bhd. in Taman Megah, Selangor and UTS Tyre Service Sdn. Bhd. in Temerloh, Pahang.