Bangkok, 28 October 2008 - Her Royal Highness Princess Soamsawali graciously presides over the launch of the new Audi A4, the award-winning and technologically-advanced sedan from Germany, at a spectacular event warmly attended by distinguished guests, celebrities and motor enthusiasts.

The launch party themed “Redefining the Metro Life” was hosted by Audi’s Thai distributor and importer, German Motor Work Co., Ltd. which is an affiliate of the Yontrakit Corporation, at the Hall of Fame, Siam Paragon.

Prior to the launch presentation of the Audi A4, 15 new owners of the Audi A4 had the honour or receiving special gifts from HRH Princess Soamsawali.

The new Audi A4 was introduced in a spectacular performance by well-known actor Dom Hetrakul and guests of honour Saranyu Prechakrit and Chachawal Hetrakul who, together with other performers, presented the various modes of metro life befitting the Audi A4.

Executive vice-president, German Motor Works, Vichuda Leenutaphong said, “The Audi A4 is a mid-sized sedan that has been highly successful in the market with impressive sales volume and a list of prestigious awards. Since its introduction to the market in 1972, the Audi A4 has recorded a phenomenal sales volume of 8.5 million units. The all-new Audi A4 is distinctive with its luxurious design and exceptional performance. Answering the needs of modern city life, the Audi A4 is praised by the Audi fans who favour a quality life with a perfect balance of work, leisure and exquisite taste.”

“The new Audi A4 target group is the young executives and business owners who live a modern city life and love innovation and technologies. They need to balance themselves between work and leisure. With its luxury and excellent performance, the new Audi A4 will perfectly answer these needs,” said Kitti Mapaisalsin, executive director of German Motor Work.

Revealing the new Audi A4 secrets of success, Kitti added, “This latest mid-sized sedan from Audi has three major advantages over the former A4 and any other cars in its class. It has a larger dimension, a higher-performance engine and fuel economy. Its larger passenger compartment means more functional space and more comfort. It is the largest among the premium mid-sized cars in its class.”

“The new Audi A4’s 1.8 TFSI engine is a highly efficient compact engine, yielding great power in high and low speed, ideal for both urban and long distance driving. Technically, the engine has a maximum power of 160 hp at 4,500-6,200rpm and a maximum torque of 250Nm at 1,500-4,500rpm while its fuel consumption rate is 13.51 km/litre. It sis definitely a ideal car in the modern dynamic world,” added Kitti.

The new Audi A4 1.8 TFSI will be a major drive in the market for German Motor Work because its 1.8-litre engine does not only yield high performance but also save fuel, ideal for the present situation.

The new CBU Audi A4 is priced at THB2,890,000,- and the company has set a sales target of 40 percent of the total volume of Audi sales in Thailand.

Source: Fleet-asia.com’s correspondent in Bangkok