Petaling Jaya, 1 August 2008 – One all-new i10 car will be given away to herald the launch of the hot new car in Malaysia. The rare opportunity to drive home the delightful and award winning car is opened to the public in a simple and trend setting generous mood – just bring along an original copy of the newspaper teaser advertisement, register and pick up one of the keys from a designated box. If the key opens the padlock leading to the i10 displayed inside the box, that person gets a free i10 (ex-showroom).

This dramatic giveaway promotion is expected to draw an extra large crowd to the special display area at the Cineleisure, The Curve in Petaling Jaya. The first draw is opened to the media who attended the press preview on Wednesday at 10am. The public can then register between 8pm to 10pm from Wednesday to Friday. Only the first 100 who registered will be eligible to try their luck due to time constraint.

For those who book the i10 during the promotion at Cineleisure, they have additional chances of winning various prizes from petrol vouchers, iPod Nanos, iMacs and also RM5000 worth of travel vouchers to Korea, subject to terms and conditions specified. There will be 200 keys displayed on the board and the participant will just pick up any key to see what gift is inside. The grand gift would be one i10 while others include holiday packages and exclusive souvenirs.

The i10 5-door hatchback is the latest runabout from Hyundai Motor Company, the world’s fifth largest motor manufacturer. Its distinctive European lines and stunning interior have drawn huge response to it, transforming the way people move around today.

Moving around in the i10 is a refreshing experience. The feature-packed i10 answers the needs of today’s motorists in combining safety and functionality with emphasis on minimal operating costs.

The i10 passes today’s stringent safety and environment regulations with ease. Occupants are always comforted by the presence of a very strong passenger compartment reinforced by side impact protection. Totally dependable front ventilated disc brakes combined with reliable rear drums brakes and actuated by a master servo unit ensure safe and sure stops every time. Wide tracks and long wheelbase further contribute to the high speed and cornering stability of the i10.

Behind the wheel of the i10, drivers feel that they are an integrated part of the magnificent new car. All the controls, driver’s seat and surroundings form a very comfortable set-up that makes driving the i10 a highly lovable experience every second on the road. Functional and attractive dashboard with logically located controls makes driving a real pleasure. Even the transmission shift lever is located next to the dashboard for unbeatable convenience.

The spacious interior can match that of cars in the larger engine capacity class. Figure-hugging seats offer a truly comfortable experience for the whole family. Foldable rear seats enable the extension of luggage space in a jiffy that even young mothers can do easily to get the pram or that odd pot of plant in.

In launching the i10 in Malaysia today, Dennis Ho, Chief Operating Officer of Hyundai-Sime Darby Motors said, “We are very excited about our latest model and addition to our wide range of quality vehicles. The i10 raises the benchmark of minis the world over in general and Malaysia in particular. We are very confident that the i10 will set the trend for others to emulate, especially for the very lucky members of the public and buyers to pick up the right key and even get a chance to visit Korea.”
 
Initial batches of i10 that came with the choice of either the slick 5-speed manual transmission or seamless 4-speed automatic, have been sold out. Competitively priced at RM48,888.80 OTR for the 4-speed automatically transmission, the i10 is expected to garner a large following in Malaysia as it did in other countries. The i10 continues the real value-for-money packages offered by Hyundai-Sime Darby Motors and is available for booking throughout the country.