Shah Alam, 9 July 2008 - Nasim Sdn Bhd (NSB), franchise holders of the Peugeot marque today launched the new Peugeot 407 at its flagship 3S centre, the Peugeot Blue Box, Glenmarie.

"We wish to thank the new Peugeot 407 owners for believing in the Peugeot and also Nasim Sdn Bhd as the custodian for the Peugeot brand" said SM Nasarudin Tan Sri Dato’ Seri Utama SM Nasimudin, Executive Chairman and CEO of the Naza Group of Companies.

The new 407 comes with the addition of VVT (Variable Valve Timing) and also a newly revised automatic transmission. According to En SM Nasarudin, the horsepower and also torque delivery has improved with the new 407. Aesthetically, the new car comes with new 17” sports wheels and colour coded exterior with chrome trimming. For practicality and comfort, the new 407 features Xenon lights for better night driving, automatic headlights, wipers and even electrically controlled front seats. The features that best show off the car’s premium image are the inclusion of the leather seats and the factory fitted GPS system. These he said, will definitely be strong selling points for potential customers as these items were not available in the previous model.

Since its international launch, the elegant, distinctive and dynamic 407 has set benchmarks in its segment due to its high level of roadholding and comfort. The 407 has also managed to add a touch of style with its distinctive design into a segment which is mostly based on space and practicality. As for safety, the 407 is also among the top of its segment with a full 5 star EuroNCAP rating. This is achieved with a total of 7 airbags which is also class leading in its price and size segment in Malaysia.

SM Nasarudin adds that NSB is committed to three important factors that he believes will be the key to Peugeot’s success in Malaysia. The three are the commitment to reduce parts pricing, to improve availability of parts and to increase the service network. Since Nasim launched the Peugeot brand in February 2008, it has been progressively rationalizing its parts pricing, improving on the availability of parts and also is in the process of increasing its service network. Currently NSB is working on opening three other NSB owned Peugeot service centres in Malaysia.

Nasim has also launched the Peugeot Privilege programme in March 2008 to provide for greater lifestyle options for Peugeot owners while at the same time providing for special parts pricing to those who show the card before service at any authorized Peugeot service centre. The Peugeot Privilege programme is meant to be a window for NSB to reach out to its customers and vise versa.

In his speech, Francois Poirier, Director, Asia Pacific and Africa, International Operations, Automobiles Peugeot affirmed that the new 407 that was assembled in Malaysia was of high quality and is of similar standard to the other 407 that were manufactured in France. He adds that the car is now of great value and it should be an easy decision to own one. He adds that there are already 50 million Peugeot vehicles sold worldwide and Peugeot is committed to maintaining and developing the trust that the customers have in the brand.

He adds that as there will be many new models that will be introduced soon and Peugeot will be looking at Nasim to assemble some of these models for the Asian region.

Nasim and Peugeot are also pleased to announce that there are new and exciting models in the Peugeot line-up that will soon be introduced into Malaysia. Senior Management of Nasim had just been to Paris to preview and test drive these special models and are said to be very pleased at the future line-up of the future Peugeot models; models that will very soon make their way to Malaysia.