Hyundai-Sime Darby’s innovative pre-launch promotion

Petaling Jaya, 30 July 2008 – In a move to create awareness, Hyundai-Sime Darby Motors Sdn Bhd launched today a pre-launch promotion where a lucky person stands a chance to drive home a brand new car.

“From today until 8 pm on 1 August, the person who picks up the right key for the padlock will drive home the award winning car that is easy to manoeuvre and economical to operate,” said Dennis Ho, CEO, Hyundai-Sime Darby Motors Sdn Bhd.

“The official launch for the car will be at the same venue,” he added.

At the media briefing, members of the media were given an initial opportunity to try their luck but luck was not on their side. The venue for this event is at Cineleisure, The Curve, Damansara Perdana for the duration 30 July – 1 August from 8 pm to 10 pm. During this period, members of the public are to bring along the original copy of the teaser advertisement and produce their driving license upon registration. It will be on a first come first serve basis.

In order that it is conducted in a true and fair manner, there will be a list of terms and conditions.